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From $1M Forecast to $50M Win in 12 months

From $1M Forecast to $50M Win in 12 months

From $1M Forecast to $50M Win in 12 months

How We Out-Platformed the Incumbent and Reframed the Deal When this opportunity first appeared, it looked like a focused replacement of a product configuration engine. Our account executive was a consistent top performer and had forecast the deal for $1M in the first quarter. The incumbent configuration vendor was already in place and positioned its next release as the most economical path to efficiency. We were framed as a horizontal CRM vendor with limited industry referenc

Jan 124 min read

Diagram of systems and processes

Diagram of systems and processes

A Beginner's Mindset - A $40 million lesson

Imagine getting an RFI for supply-chain software from your new boss (the one who didn’t want to hire you) and shipping back a CRM proposal. It happened.

Jan 84 min read

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